LinkedIn Profile Optimization Checklist for Founders

✓ Professional headshot (not a logo, not a selfie)

✓ Custom background banner with your value prop or company branding

✓ Headline that says what you do + who you help (not just job title)

✓ Headline under 120 chars so it's not cut off in search results

✓ Custom LinkedIn URL (linkedin.com/in/yourname)

✓ First 2 lines hook the reader (shows in preview before 'See more')

✓ Clear statement of what you do and who you help

✓ Proof points: metrics, notable clients, or achievements

✓ CTA at the end (book a call, visit website, DM for X)

✓ Written in first person, not third person

✓ Current role with clear, outcome-focused description

✓ Bullet points, not paragraphs (easier to scan)

✓ Quantified results where possible ($X raised, X% growth, etc.)

✓ Rich media: attach case studies, pitch decks, or demo videos

✓ Past roles that show relevant expertise or credibility

✓ Pin your best posts or articles at the top of your profile

✓ Link to your company website or product

✓ Case studies, media mentions, or podcast appearances

✓ Update this monthly — stale Featured sections look inactive

✓ Active in the last 7 days (post or comment recently)

✓ Recommendations from peers, clients, or collaborators

✓ Skills section filled out (helps with search rankings)

✓ 500+ connections (credibility threshold)

✓ Creator mode ON (shows 'Follow' button, boosts content reach)