Stop leaving deals on the table. Use these 10 LinkedIn follow-up message templates built specifically for agency owners to convert connections into clients, referrals, and top-tier hires.
Get Started FreeYou commented on their post. They viewed your profile. And then — nothing. That's the gap where most agency owners lose deals. A well-timed, direct follow-up message on LinkedIn is what separates agencies that grow organically from those that keep burning budget on paid acquisition. These 10 templates are built for agency owners who need to turn LinkedIn activity into real pipeline — without sounding like a bot or a desperate salesperson.
Following up after you commented on a prospect's LinkedIn post and they engaged back or viewed your profile
Example
Hey Marcus, I left a comment on your post about rising CAC in ecommerce — glad it resonated. I run Traction Agency, and we work specifically with DTC brands on paid social and retention strategy. Seemed like there might be some overlap worth a quick conversation. Open to a 15-minute call this week?
💡 Send within 24–48 hours of a prospect engaging with your comment or visiting your profile after you commented on their content.
Reaching out to a potential referral partner after engaging with their content consistently
Example
Hey Priya, I've been following your content for a while — your take on B2B content strategy is spot on. I run Forge Digital, we handle SEO and organic growth for SaaS companies. We're not competitors — actually, I think we serve the same clients at different stages. Worth a quick intro call to see if there's a referral fit?
💡 Use this when you've been consistently engaging with someone who serves your same ICP but in a complementary service lane — think web dev agencies, PR firms, or CRO consultants.
Following up with someone who commented on your agency's post or your personal LinkedIn content
Example
Hey Jordan, thanks for engaging with my post on why most agency landing pages don't convert. Sounds like low inbound conversion is something you're dealing with right now. That's exactly what we solve at Apex Creative for professional services firms. No pitch — just curious if it's worth a quick chat to compare notes?
💡 Send this within a few hours of someone commenting on your content, especially if their comment signals a pain point or genuine curiosity.
Following up after connecting at an industry event, either in-person or virtual
Example
Hey Tom, good connecting at MozCon. You mentioned you were frustrated with your current agency's reporting transparency — that stuck with me. I think what we're doing at Clearview Digital around real-time client dashboards could be relevant to what you're building. Let's find 20 minutes to continue the conversation?
💡 Send within 48 hours of the event while the connection is still fresh. Reference something specific they said to prove you were actually paying attention.
Reaching out to a strong candidate you found through LinkedIn content engagement
Example
Hey Leila, I've been reading your posts on performance creative strategy — your thinking is sharp. I'm building out the paid media team at Momentum Agency and looking for people who get the creative side of media buying, not just the numbers. Not sure if you're open to new opportunities, but worth a direct ask. Open to a casual conversation?
💡 Use this when you're actively hiring and a potential candidate has been showing up in your feed with strong content. This doubles as employer brand-building even if they're not looking.
Re-engaging a prospect who went cold after an initial conversation months ago
Example
Hey Chris, we spoke back in Q1 about your agency's lead generation strategy. Things move fast — I get it if the timing wasn't right. We've since helped three boutique agencies in the B2B space cut their cost per lead by 40% using organic LinkedIn. If building a more predictable inbound pipeline is still on your radar, I'd rather spend 15 minutes than have you figure it out the hard way. Still relevant?
💡 Use this 3–6 months after a prospect went quiet. Don't apologize for following up. Lead with a result and make it easy to re-engage.
Reaching out to someone who publicly expressed frustration with their current agency or vendor
Example
Hey Diana, saw your post about being burned by an agency that over-promised on SEO results — that's more common than it should be. We built Groundwork Digital specifically because we were tired of watching clients get sold vanity metrics with no revenue impact. We work with scaling ecommerce brands and the first thing we do differently is tie every deliverable to revenue, not rankings. If you're evaluating options, happy to be a straight-talking second opinion.
💡 Use this when a prospect posts publicly about a bad agency experience. Move fast — this window is short and others will reach out too.
Initiating a strategic partnership with another agency owner or service provider
Example
Hey Ben, I run Lucid Agency — we focus on LinkedIn content strategy and organic growth for B2B SaaS companies. I've noticed you do strong work in HubSpot implementation and CRM setup. I think there's a real co-referral or white-label opportunity here where both of us could grow without adding headcount. Worth a 20-minute call to explore?
💡 Use this after you've engaged with their content at least 2–3 times so you're not a complete stranger. Make the value exchange obvious from the first message.
Following up with someone who shared or reshared your content, signaling high interest
Example
Hey Sandra, noticed you shared my post on why most agency websites repel good clients — appreciate that. The agencies I see winning right now on positioning are getting hyper-specific about who they don't serve. I actually wrote a short breakdown on this — happy to send it over. And if standing out in a crowded agency market is something you're tackling, worth a quick conversation.
💡 Send this when someone amplifies your content. They've already signaled agreement and interest — this is one of the warmest follow-up opportunities you'll get.
Following up after sending a proposal that hasn't received a response
Example
Hey Ryan, sent over the proposal for your Q3 content and LinkedIn strategy about 10 days ago. I know decisions like this take time. One thing I didn't include that might be relevant — we've run a nearly identical engagement for a competing SaaS brand and can share the results under NDA. Happy to adjust the scope or just answer questions directly. What's holding things up on your end?
💡 Send this 7–10 days after a proposal with no response. Skip the 'just checking in' language. Add new value or directly ask what the obstacle is.
Always reference something specific — a post topic, a comment they made, a result you delivered. Generic follow-ups get ignored; specific ones get responses.
Don't follow up more than twice without a new reason to reach out. If you have nothing new to add, wait until you do. Persistence without value is just noise.
Your agency brand and personal brand should reinforce each other in every message. Mention your agency name and what you do in the first follow-up — don't make them guess who you are or what you offer.
Time your follow-ups around their content activity. If a prospect just posted something, that's the best moment to reconnect — they're already in LinkedIn mode and primed to respond.
Use Remarkly to stay consistently visible in your prospects' feeds through smart commenting before you ever send a direct message. Warm outreach converts significantly better than cold — make sure they already know your name before the follow-up lands in their inbox.
Remarkly helps you comment smarter, build pipeline, and grow your personal brand on LinkedIn.
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