#1
The Investment Thesis That Changed How I Source Deals
"Three years ago I was evaluating companies the way everyone else was. Then one bad miss forced me to rebuild my thesis from scratch — and it changed everything."
Why it works
Personal narrative combined with a thesis reveal creates a magnetic post for founders and co-investors alike. It signals intellectual honesty while publicly codifying what you look for — making it easier for the right founders to self-select into your pipeline.
#2
Why Most Seed-Stage Valuations Are Still Mispriced in 2024
"The correction happened at Series A and B. Seed valuations? They barely moved. Here's what that tells me about where the real risk sits right now."
Why it works
A data-informed, contrarian market read establishes credibility with sophisticated audiences. It invites debate from other investors and positions you as someone tracking market dynamics closely — exactly the signal founders and LPs want to see from a sharp operator.
#3
5 Signals I Look for in a Founder Before the First Meeting
"I made a decision about 80% of the founders I've backed before we ever sat down together. These are the five signals I was reading."
Why it works
Listicles with specific, actionable criteria perform exceptionally well because they offer real utility to founders — who will share, save, and comment. This post doubles as a public filter that attracts higher-quality inbound deal flow from founders who do their homework.
#4
Hot Take: TAM Is the Most Overrated Slide in Any Pitch Deck
"Founders spend weeks perfecting their TAM slide. I almost never look at it. Here's why — and what I actually care about instead."
Why it works
A bold, defensible contrarian position on a universal investor topic generates high engagement from both founders and fellow investors. It sparks debate, earns reshares, and forces you to articulate a nuanced investment philosophy that builds long-term credibility.
#5
What Do You Think Separates a Good Angel Check From a Value-Add One?
"I've been rethinking what 'value-add investor' actually means in practice — and I'm not sure the industry has a good answer yet."
Why it works
Open-ended questions from investors perform well because they invite founders, operators, and fellow investors to engage authentically. The comment section becomes a visible networking event — amplifying your reach across communities you want to be embedded in.
#6
I Passed on a Company That Went on to Raise a $50M Series B. Here's What I Missed.
"I had the deck. I had the meeting. I passed. Twelve months later I was watching their Series B announcement and trying to understand exactly where my analysis broke down."
Why it works
Investor vulnerability posts — especially ones framed analytically rather than emotionally — are rare and therefore highly memorable. They humanize your decision-making process, demonstrate intellectual rigor, and build the kind of trust that makes founders comfortable pitching you their most ambitious ideas.
#7
The Metrics I Track to Spot Category-Defining Companies Before They're Obvious
"By the time a company looks like a category winner to everyone, the best entry points are usually gone. The edge is in knowing what to track 18 months earlier."
Why it works
Sharing a proprietary analytical lens positions you as a sophisticated, pattern-recognizing investor. This type of insight-driven content attracts founders operating in emerging categories who want an investor that truly understands the early signals — driving high-quality inbound deal flow.
#8
7 Founder Behaviors That Predict Long-Term Execution (That Have Nothing to Do With the Pitch)
"The pitch tells me almost nothing about whether a founder can execute through adversity. These seven behaviors — observed before, during, and after the meeting — tell me almost everything."
Why it works
A specific, experience-grounded listicle on founder evaluation is highly shareable within founder communities and investor networks alike. It positions you as a deeply observant, pattern-driven investor — the type founders want backing them because you clearly understand what great looks like.
#9
Is the 'Warm Introduction' Rule Gatekeeping the Best Deals?
"Almost every VC says they prefer warm intros. But the best founder I backed this year came through a cold LinkedIn message. Are we filtering signal or just maintaining comfortable patterns?"
Why it works
This question challenges a widely accepted norm in venture, which generates strong engagement from founders frustrated by access barriers and investors willing to defend or challenge the status quo. It positions you as a thoughtful, accessible investor willing to interrogate industry assumptions.
#10
Hot Take: Most Investors Don't Actually Have a Thesis — They Have a Preference List
"A thesis predicts where value will be created and explains why you're positioned to capture it. What most VCs call a thesis is just a list of sectors they find interesting. There's a meaningful difference."
Why it works
A sharp definitional distinction that challenges industry self-perception generates strong engagement from investors who want to defend their approach and founders who are evaluating which investors truly have conviction. It establishes you as an intellectually rigorous voice worth following and pitching.