#1
The $2M Mistake Founders Make Before Signing Their First Term Sheet
"I've reviewed hundreds of term sheets. The most expensive founder mistakes almost never happen at the negotiation table — they happen three months earlier, in documents most founders don't think twice about."
Why it works
Founders share content that protects their money. This post positions you as a pattern-recognizer with deal volume, not just a lawyer who reads documents. It triggers anxiety in the right audience (pre-Series A founders) without naming a client or case.
#2
Why Delaware C-Corp Is Still the Right Answer — And When It Isn't
"Startup Twitter has been confidently wrong about entity formation for years. Let me give you the actual legal framework most attorneys don't bother explaining."
Why it works
This is a perennial founder question that generates ongoing search and share behavior. An analytical breakdown — not just 'always Delaware' — signals genuine expertise and attracts founders doing early research, which is exactly when they're forming attorney relationships.
#3
5 Clauses in Your SAFE That Founders Almost Never Read — But VCs Always Do
"YC's SAFE is not a neutral document. Here are five provisions that can significantly shift economic outcomes at your next priced round."
Why it works
Listicles with specific, countable items perform consistently well on LinkedIn. This one targets a document most early-stage founders think they understand, creating a knowledge gap that compels clicks. It also signals fluency in the instruments VCs use daily.
#4
Unpopular Opinion: Most Startup Lawyers Are Giving Founders Bad Advice on IP Assignment
"Standard IP assignment language in founder agreements is written to protect the company from the founder — not to protect founders from future disputes. That distinction matters enormously when things go sideways."
Why it works
A calibrated hot take that challenges conventional practice earns attention from both founders who feel validated and other lawyers who want to debate it. The analytical framing keeps it credible rather than sensational, and the implied expertise is hard to fake.
#5
What Legal Due Diligence Actually Looks Like From a VC's Perspective
"What does a VC's legal team flag that kills deals at the last minute? I've been on both sides of this process. The answer might change how you structure your startup from day one."
Why it works
Founders rarely understand the VC due diligence process from the inside. Framing this as a perspective shift — not generic advice — positions the author as someone with cross-functional access to deal dynamics. It also pulls in VC readers who recognize their own process.
#6
I Watched a Cap Table Error Unravel a Series B. Here's What Went Wrong.
"The round was oversubscribed. The term sheet was signed. Then the data room opened and the cap table told a different story than the founders believed."
Why it works
Narrative tension without case specifics. This structure — a deal that almost failed — is inherently compelling and widely shared among founders preparing for their own raises. It demonstrates pattern recognition and deal experience without disclosing any protected information.
#7
How AI Is Changing Startup IP Strategy (And Most Founders Haven't Caught Up)
"If your startup is building on top of a large language model, your IP strategy from 2021 is already outdated. Here's what the current legal landscape actually looks like."
Why it works
AI is the highest-engagement topic in the startup ecosystem right now. An analytical, non-hype breakdown of IP implications for AI-native startups directly signals expertise in the emerging tech area that most startup lawyers are still catching up on. It attracts exactly the founders who need specialized counsel.
#8
7 Things Founders Should Do Before Their First VC Meeting — From a Legal Standpoint
"Most founder prep lists are about pitch decks and metrics. This one is about the legal fundamentals that quietly kill deals before a term sheet is ever issued."
Why it works
Actionable listicles with a clear audience and moment in time — pre-fundraise — are highly shareable among startup communities. The legal angle is differentiated from the typical fundraising content founders already scroll past, and the checklist format is inherently bookmarkable.
#9
Is Your Vesting Schedule Actually Aligned With How Your Co-Founder Relationship Works?
"Standard 4-year vesting with a 1-year cliff was designed for a hiring relationship, not a co-founding one. Are founders still copying that structure without thinking about what it actually incentivizes?"
Why it works
Questions that challenge defaults — especially around co-founder dynamics, which are emotionally loaded — generate strong comment engagement. This post invites founders and operators to share their own experiences while positioning the author as someone who thinks structurally, not just transactionally.
#10
Hot Take: Crypto Startups That Skipped Legal in 2021 Are Now Funding My Practice
"The regulatory wave hitting crypto and Web3 startups isn't a surprise to anyone paying attention. The legal work to clean up those structures is significant — and entirely preventable."
Why it works
This post uses a candid, slightly provocative framing to make a serious regulatory point. It signals direct experience with the crypto legal space, builds credibility with founders who are now dealing with compliance issues, and positions the author as someone who saw the wave coming — exactly the counsel founders want now.