#1
I Joined a Startup with No Sales Process. Here's What I Built First.
"Day one. No CRM, no ICP, no comp plan. Just a product and a founder who thought 'good demos close deals.' Here's the exact order I rebuilt the foundation."
Why it works
Sales leaders love a real 'before and after' story. It demonstrates operational authority without revealing client data, and gives early-stage operators a tangible framework they can act on — driving saves, shares, and DMs.
#2
Most Startups Hire a VP of Sales Too Early. Here's the Signal You Should Wait For.
"Bringing in a VP of Sales before you have repeatable pipeline is like hiring a head coach before you have players. The hire fails — and everyone blames the person, not the timing."
Why it works
This challenges a widely held belief and positions the author as a strategic operator who thinks beyond the hire. It attracts founders, investors, and fellow sales leaders — exactly the network worth building.
#3
5 Things Every Startup Sales Leader Should Audit in Their First 90 Days
"Most new sales leaders spend their first 90 days building relationships. The best ones spend it finding the leaks before they're blamed for them."
Why it works
Listicles with a contrarian framing outperform generic advice lists. This one speaks directly to peers taking on new roles and to founders evaluating sales leadership hires — broad but targeted reach.
#4
Hot Take: Startup Founders Who Say 'We Don't Need Sales' Always Need Sales
"Every PLG startup eventually calls a VP of Sales. Every 'community-led' company eventually runs outbound. The question is how much runway they burn before admitting it."
Why it works
Hot takes on founder behavior generate strong reactions from both sides — founders defending their approach and sales leaders validating theirs. High comment volume makes this ideal for visibility and algorithm boost.
#5
What's the One GTM Mistake You See Startups Repeat Most?
"I've seen the same three GTM mistakes kill more startups than bad product. What's the one you keep watching founders make?"
Why it works
Open questions that invite peer expertise get strong engagement from sales leaders who want to demonstrate knowledge. Comments become the content — and the author looks like a connector and thought leader.
#6
We Had $0 in Pipeline. 6 Months Later We Closed $1.2M. What Actually Changed.
"When I took over revenue at that Series A, the pipeline report was mostly wishful thinking. No stage definitions, no velocity data, no forecast discipline. This is the story of what we fixed first."
Why it works
Specific numbers without naming clients build credibility fast. This format is aspirational for operators earlier in their career and validating for peers — both audiences share, save, and engage heavily.
#7
Why RevOps at a Startup Isn't a Support Function — It's the Revenue Architecture Team
"If your startup treats RevOps as ticket-takers for Salesforce hygiene, you've already lost the leverage the role was built to provide."
Why it works
This reframes RevOps identity in a way that resonates deeply with RevOps practitioners and sales leaders trying to elevate the function. It drives comments from people who've lived this tension and want to be heard.
#8
7 Sales Metrics Every Startup Should Track Before Series B (Most Track None of Them)
"Investors will ask about these metrics in your Series B diligence. Most startups can't answer them because nobody owned the data until it was too late."
Why it works
Investor-readiness content is highly shareable across founders, operators, and VCs. For sales leaders, it positions them as strategic partners in the business — not just quota carriers. Strong save and share signals.
#9
If You Could Redesign Your Startup's Sales Motion from Scratch, What Would You Keep?
"Not what you'd cut — what you'd actually keep. Most sales leaders can list what's broken. I want to know what's worth protecting."
Why it works
Flipping the usual 'what's broken' question creates a fresh angle that draws out thoughtful responses. It signals maturity and curiosity — traits that attract board and advisory opportunities.
#10
Hot Take: Startup Sales Quotas Set by Founders Are Almost Always Wrong
"When a founder sets quota without a sales leader in the room, it's not a number — it's a wish. And it destroys rep morale faster than a bad territory split."
Why it works
This post validates a frustration felt by nearly every sales leader who's inherited a founder-built comp plan. It sparks debate, attracts DMs from reps and leaders who've lived it, and signals credibility to founders who need help.