#1
We helped a client launch a product to crickets. Here's what we did differently the second time.
"The first launch flopped. Not because the product was bad — because the positioning was wrong. Here's the painful lesson we learned and how it changed the way our agency approaches every launch now."
Why it works
Vulnerability plus a clear lesson is a formula that drives comments. Other agency owners relate to launch failures, and potential clients see you as honest and experienced — not just a highlight reel vendor.
#2
Most product launches fail in the first 48 hours. Here's why that window matters more than your entire pre-launch strategy.
"You can spend 3 months building a launch plan and lose it all in the first two days. The brands that win launches know something most agencies won't tell their clients."
Why it works
A counterintuitive insight about timing grabs attention from both founders and marketers. It positions you as someone with real launch experience, not just someone who runs ads.
#3
7 things agencies get wrong when managing a client's product launch
"I've seen agencies charge $50K for a launch and deliver a press release and a paid media spike. Here are 7 things that separate a real launch from a fancy campaign."
Why it works
Listicles that call out industry mistakes perform well because they feel like insider knowledge. This one doubles as a soft pitch — it shows what your agency does differently without being salesy.
#4
Hot take: Product launch day is the least important day of your entire launch.
"Everyone obsesses over launch day. The countdown timer, the email blast, the social push. But launch day is just a blip. What happens in the 30 days after is what actually determines success."
Why it works
Hot takes that flip conventional wisdom drive debate in the comments. Disagreement and agreement both boost reach, and agency owners who comment become warm leads in your network.
#5
What does a great agency-led product launch actually look like in 2024?
"I keep seeing the same tired launch playbooks recycled across agencies. So I'm asking: what's actually working for your clients right now when it comes to product launches?"
Why it works
Questions that invite peers to share their experience drive high comment volume. As an agency owner, crowdsourcing answers publicly also signals that you're a connector — not just a vendor.
#6
A client almost fired us mid-launch. Here's the call that turned it around.
"We were two weeks into a product launch when the client called. They wanted to pull the budget and go in-house. What happened next changed how I run every client relationship."
Why it works
High-stakes narrative with a clear turning point is one of the most read formats on LinkedIn. This story builds trust with potential clients and shows you can handle pressure — a huge differentiator for agencies.
#7
Why most agencies pitch launch strategy but deliver launch tactics
"There's a massive gap between what agencies promise in a launch proposal and what they actually execute. And most clients don't realize it until it's too late."
Why it works
This insight positions you above competitors without naming them. It signals strategic thinking and attracts prospects who've been burned before — exactly the warm leads agencies want.
#8
5 questions your agency should ask before taking on a product launch client
"Not every launch client is worth taking. We learned that the hard way after a six-figure engagement that drained the team and barely moved the needle. Now we ask these 5 questions before signing."
Why it works
A list framed around agency-side decision making is rare and refreshing. It attracts quality clients who respect process and repels bad-fit ones — which is exactly how you build a better agency pipeline.
#9
If you've worked with an agency on a product launch — what did they get right or completely miss?
"I'm running a quick pulse check. Founders and marketers who've hired agencies for product launches: what actually moved the needle, and where did the agency fall short?"
Why it works
Inviting the buyer audience to share feedback publicly is bold and builds credibility. It shows confidence in your agency's approach and generates social proof when people share positive experiences with agencies like yours.
#10
Hot take: Agencies that don't have a repeatable launch framework are just freelancers with a logo.
"I'll say it. If your agency re-invents the wheel every time a client needs a product launch, you don't have an agency — you have a team of expensive improvisers."
Why it works
This post will polarize — and that's the point. It filters in serious agency operators and filters out anyone who disagrees in ways that still keep your name in their feed. Strong opinions build memorable brands.