#1
How I Helped a B2B Firm Rebuild Their Go-to-Market After a Failed Product Launch
"Six months after a $2M product launch, my client had 11 customers and a demoralized sales team. Here's the diagnostic framework we used to find out what actually went wrong."
Why it works
Story-driven posts that reveal a diagnostic process demonstrate consulting methodology without sounding like a pitch. C-suite readers facing similar challenges immediately see the value you bring, and it opens the door for referrals from peers in analogous situations.
#2
Why Most B2B Marketing Audits Miss the Most Expensive Problem
"Every marketing audit I've seen focuses on channels, spend, and attribution. Almost none of them examine the thing that's costing enterprises the most: message-market misalignment at the executive level."
Why it works
Naming a specific blind spot that exists across the industry positions you as someone with pattern-recognition built from real engagements. It challenges conventional thinking without being combative, which earns shares from marketing leaders who feel validated.
#3
5 Marketing Metrics C-Suite Executives Actually Care About (And 3 They're Tired of Hearing About)
"After sitting in over 40 executive briefings, I've mapped the exact metrics that make CMOs lean forward — and the ones that make CFOs check their phones."
Why it works
Listicles structured around executive decision-making psychology are highly shareable among senior marketing professionals. The contrast format ('care about' vs. 'tired of') creates built-in tension that drives clicks and comment volume from both camps.
#4
Hot Take: Demand Generation Is Not a Marketing Problem — It's a Strategy Problem
"Most companies hire demand gen agencies when their pipeline dries up. That's like hiring a plumber when the architectural drawings are wrong."
Why it works
Provocative reframes that elevate the level of a conversation — from tactical to strategic — signal exactly the kind of thinking C-suite buyers are willing to pay a premium for. This type of post reliably generates debate, which extends organic reach significantly.
#5
What Does 'Marketing Alignment' Actually Mean at the Enterprise Level?
"Everyone says they want sales and marketing alignment. But I've rarely seen two executives in the same organization define it the same way. How does your leadership team define it?"
Why it works
Open-ended questions that expose definitional ambiguity invite senior professionals to share their own frameworks. This generates comments that are substantive, creates an opportunity for you to demonstrate analytical depth in replies, and signals to prospects that you understand the complexity they live with.
#6
I Told a CMO Their Brand Strategy Was Sound. The Real Problem Was Internal.
"Three months into an engagement, my client's brand refresh was textbook-perfect. It still wasn't working. The diagnosis took me somewhere I didn't expect: the executive team's internal narrative."
Why it works
Stories that reveal unexpected complexity in familiar consulting problems demonstrate sophisticated judgment. This type of narrative builds credibility with senior buyers who have experienced the same surface-level solutions failing and are searching for consultants who dig deeper.
#7
The ROI Calculation Most Marketing Consultants Get Wrong
"Marketing ROI is not a math problem. It's a time-horizon problem — and conflating the two is why so many consulting recommendations get rejected by finance committees."
Why it works
Analytically framed insights that bridge marketing and finance speak directly to the cross-functional reality consultants navigate with enterprise clients. This positions you credibly with both CMOs and CFOs, the two most common stakeholders in consulting engagements.
#8
7 Questions I Ask Before Starting Any Enterprise Marketing Strategy Engagement
"Scope creep, misaligned expectations, and abandoned deliverables all share a common root cause: the wrong questions asked at the wrong stage. Here's my intake framework."
Why it works
Process-revealing listicles serve two functions simultaneously — they provide genuine value to peers and signal consulting rigor to potential clients. Publishing your intake methodology publicly builds trust faster than any case study, because it shows you've systematized how you think.
#9
Is Content Marketing Still a Viable Strategy for Enterprise B2B in 2025?
"I'm genuinely uncertain about this one, and I think that uncertainty is worth discussing. The data I'm seeing across clients is inconsistent enough to challenge the consensus view."
Why it works
Expressing calibrated uncertainty on a contested topic models the kind of intellectual honesty that builds long-term credibility. It invites practitioners to share real data and experiences, generating a comments section that effectively becomes a peer research thread — and keeps you visible in feeds for days.
#10
Hot Take: Most Enterprise Marketing Strategies Fail Because of Governance, Not Creativity
"The best marketing strategy I ever wrote never launched. Not because it was wrong — because no one owned the decision to execute it. Governance gaps kill more strategies than bad ideas ever will."
Why it works
Reframing a familiar failure mode through an operational lens — governance rather than creative quality — demonstrates the systems-level thinking that distinguishes strategy consultants from marketing vendors. This post attracts exactly the kind of C-suite engagement that keeps consultants top-of-mind for their next engagement.