#1
The $500K Hiring Mistake No One Talks About
"A CEO I worked with once described their worst hire as 'perfect on paper, devastating in practice.' The real cost wasn't the salary — it was the 14 months of team dysfunction that followed."
Why it works
Mis-hire stories resonate deeply with C-suite leaders who have lived through them. By framing the hidden emotional and organizational costs, you position yourself as someone who understands the full weight of executive hiring decisions — without naming any client.
#2
Why Most Executives Hire for Skill and Fire for Character
"After years of coaching senior leaders through hiring decisions, I've noticed a painful pattern. The traits that get someone hired are almost never the traits that end their tenure."
Why it works
This insight challenges conventional hiring wisdom in a way that feels earned rather than preachy. It invites C-suite readers to reflect on their own hiring patterns and naturally frames you as a trusted, experienced advisor.
#3
5 Questions Every Executive Should Ask Before Making a Senior Hire
"Most hiring processes are built to filter out bad candidates. Very few are designed to surface the right ones. Here are the five questions I coach leaders to ask themselves before extending any senior offer."
Why it works
Practical listicles perform consistently well with busy executives who value actionable frameworks. This format showcases your coaching methodology while delivering immediate value, building the kind of credibility that attracts premium clients.
#4
Hot Take: Your Hiring Process Is Accidentally Filtering Out Your Best Candidates
"Structured interviews, competency matrices, and multi-round panels weren't designed for senior leadership roles — and using them without adapting them is costing you the best hires of your career."
Why it works
A well-calibrated hot take challenges assumptions that senior leaders hold with confidence. It sparks debate in the comments, broadens your reach, and signals that you think independently — exactly the quality executives want in a coach.
#5
What's the Hardest Part of Hiring at the Executive Level That No One Prepares You For?
"I've asked this to dozens of C-suite leaders over the years. The answers always surprise me — and they're almost never about finding qualified candidates."
Why it works
Open questions create comment threads that become goldmines of social proof and connection. This prompt invites vulnerability from leaders who rarely get to admit hiring feels hard, and positions you as a safe, curious, non-judgmental space.
#6
I Watched a Leader Lose Their Best Team Member — Because of How They Hired the New One
"The resignation letter landed on a Friday. Nobody saw it coming — except, in hindsight, everyone did. It all started three months earlier with a hiring decision that felt like a win."
Why it works
This story arc — a win that becomes a loss — mirrors the emotional complexity executives feel around hiring. It builds tension and earns attention without revealing any identifiable details, demonstrating your ability to draw lessons from experience with discretion.
#7
The Hidden Bias Shaping Every Hiring Decision You Think Is Objective
"No matter how rigorous your process, one cognitive bias quietly dominates most senior hiring decisions. And the higher the stakes, the stronger its pull."
Why it works
Bias in hiring is a topic that senior leaders feel they should understand but often don't want to examine too closely. Framing it with curiosity rather than criticism invites reflection and signals that your coaching approach is insightful without being confrontational.
#8
3 Signs a New Executive Hire Is Struggling — Before They Tell You
"By the time a new leader admits they're overwhelmed, the damage is already done. Here's what I coach CEOs and CHROs to watch for in the first 90 days."
Why it works
This listicle speaks directly to a fear that keeps executives up at night — a costly hire quietly failing. It showcases your coaching expertise in executive onboarding and naturally opens the door for leaders to reach out about their own new hires.
#9
If You Could Redesign Your Organization's Hiring Process From Scratch, What Would You Change First?
"I've been asking this question in coaching sessions lately. The answers reveal more about a leader's values than almost anything else."
Why it works
This question positions you as a thought leader who asks the deep, generative questions — not just tactical ones. It attracts forward-thinking leaders who are already reflecting on systemic change, which is exactly the mindset of a great coaching client.
#10
Unpopular Opinion: Hiring for 'Culture Fit' Is Holding Your Leadership Team Back
"Culture fit sounds like wisdom. In practice, it's often just a polite way to hire people who think exactly like you — and wonder why your executive team keeps hitting the same walls."
Why it works
This hot take tackles a phrase every executive has used, creating an instant emotional reaction that drives engagement. It positions you as a coach who challenges comfortable thinking with compassion, which is precisely the kind of trusted advisor C-suite clients are willing to invest in.