#1
The pitch deck is a marketing problem. Most founders don't treat it that way.
"I've reviewed over 40 pitch decks in the past two years. The ones that fail investor scrutiny almost always have the same flaw — they're built like a product spec, not a story."
Why it works
This positions you as someone who bridges marketing and fundraising without claiming to be an investor. It invites founders and operators to engage and tag others who've felt this pain.
#2
Fundraising is a distribution problem. Treat it like one.
"Founders spend months perfecting their deck and zero hours thinking about investor acquisition channels. That's backwards."
Why it works
Reframing fundraising through a growth lens is a sharp take that plays directly to your expertise. It demonstrates thought leadership without revealing any internal data.
#3
5 things growth marketers know about fundraising that most founders don't
"After working inside two funded startups and advising three more through their raises, here's what I keep seeing founders get wrong — from a pure marketing standpoint."
Why it works
Listicles with a specific angle perform well on LinkedIn. This one lets you share tactical value while positioning yourself as someone founders should hire or consult.
#4
Hot take: Your startup's growth metrics matter less to investors than your growth narrative.
"Numbers don't close rounds. Stories about numbers do. Investors fund the future — and the future is a story you have to tell convincingly."
Why it works
This is a contrarian angle that will generate debate from both investors and founders. Controversy drives comments, and your marketing background gives you standing to defend this view.
#5
What does great fundraising marketing actually look like?
"I'm talking about the stuff before the raise — the LinkedIn presence, the thought leadership, the warm intro pipeline. How much does it actually move the needle?"
Why it works
Open-ended questions invite real responses from founders and investors. This one lets you learn from your network while signaling that you think about brand-building strategically.
#6
We had a term sheet before we ever sent a cold deck. Here's what changed.
"Twelve months before our Series A process kicked off, we made one decision that made everything easier. We started treating investor relations like a demand gen funnel."
Why it works
First-person fundraising stories from a marketing operator's perspective are rare and high-value. This builds credibility and opens the door to inbound consulting conversations.
#7
The best-funded startups are also the best at content marketing. That's not a coincidence.
"Investor brand awareness is real. The startups that raise fastest often have the strongest organic presence before they even open a process."
Why it works
This insight connects your core expertise — content and brand — to a high-interest outcome like fundraising. It attracts both early-stage founders and fellow marketers who want to validate this view.
#8
7 ways growth marketers can help their company nail a fundraise
"If you're a marketing leader at a startup heading into a raise, you have more leverage than you think. Most founders just don't know to ask."
Why it works
This post targets a very specific scenario that many marketers face but rarely talk about publicly. It positions you as a strategic operator and can drive strong engagement from both founders and in-house marketing teams.
#9
How much should marketing leaders be involved in fundraising conversations?
"I've seen it go both ways — marketing kept completely in the dark, and marketing looped in from day one. Which actually leads to a better outcome?"
Why it works
This question taps into real organizational tension inside startups. It drives responses from both founders and operators and positions you as someone who thinks about cross-functional dynamics.
#10
Unpopular opinion: Most startup PR around fundraising announcements is a waste of money.
"A $50K PR push for your Series A announcement delivers almost no lasting pipeline. Founders know this and do it anyway. Here's what actually works instead."
Why it works
A hot take that challenges a common spend decision will get strong reactions from both PR professionals and growth-minded founders. Your credibility as a marketing leader makes this a defensible and high-engagement stance.