#1
The founder gave a great product talk. Nobody showed up. Here's what I fixed.
"A founder I worked with had a flawless product story. Compelling vision, strong traction, zero inbound. The problem wasn't the product — it was the distribution."
Why it works
Growth marketers live at the intersection of product and audience. This story format lets you claim distribution expertise without revealing client details or metrics, and it directly attracts founders who need exactly that help.
#2
Most founders think they have a growth problem. They actually have a positioning problem.
"I've audited growth programs at over a dozen early-stage companies. The bottleneck is almost never the channel. It's the message."
Why it works
This reframe challenges a common founder assumption and positions you as the expert who sees what others miss. It invites debate, which drives comments, and signals consulting-level thinking to your network.
#3
5 things founders get wrong when they hire their first marketer
"The first marketing hire can accelerate everything — or quietly drain your runway for 18 months. I've seen both."
Why it works
Listicles about hiring mistakes resonate with both founders (your target clients) and marketers (your peers). It demonstrates strategic judgment and generates saves and shares from people tagging founders they know.
#4
Hot take: Founder-led marketing works until it doesn't — and most founders wait too long to find out.
"Founder-led growth is not a strategy. It's a phase. Treating it like a strategy is one of the most expensive mistakes I see in early-stage companies."
Why it works
This hot take challenges a widely celebrated idea on LinkedIn without being dismissive. It positions you as someone who thinks in systems and phases, not hype cycles, which attracts serious operators.
#5
Founders: when did you realize your GTM motion was actually working?
"Not the vanity metrics moment. The moment you knew it was real and repeatable."
Why it works
Questions directed at founders signal that you understand their world deeply. The responses give you real-time market intelligence and put your profile in front of every founder who engages — a direct path to warm leads.
#6
I told a founder to cut their paid budget in half. Here's what happened next.
"They thought I was trying to kill their growth. Three months later, CAC dropped 40% and organic was carrying the load."
Why it works
Contrarian advice that worked is irresistible content. This story format demonstrates conviction and results-orientation without leaking exact numbers, and it positions you as a strategic partner, not just an execution resource.
#7
The best founders I've worked with treat marketing like a product team — here's what that looks like in practice.
"Hypotheses, experiments, kill criteria. The founders who scale fastest approach growth with the same rigor they apply to product."
Why it works
This insight bridges two worlds founders care about — product and growth — and lets you demonstrate cross-functional expertise. It attracts technically-minded founders and growth-stage operators who want a peer, not a vendor.
#8
6 questions I ask every founder before touching their growth strategy
"If I can't answer these in the first conversation, no amount of channel optimization will move the needle."
Why it works
A list framed as a diagnostic tool signals process and expertise. It's highly shareable among founders evaluating growth partners and positions you as someone with a repeatable, credible methodology.
#9
What's the most counterintuitive growth lesson a founder ever taught you?
"I ask this in almost every first call. The answers tell me more about a company's stage and culture than any deck."
Why it works
This question flips the dynamic — instead of positioning yourself as the expert, you signal curiosity and collaboration. It generates high-quality responses from experienced operators and positions you as someone worth knowing.
#10
Hot take: Founders who post constantly on LinkedIn are optimizing for the wrong audience.
"Your customers are not on LinkedIn reading your thought leadership. Your investors and future hires are. Know which game you're playing."
Why it works
This challenges one of LinkedIn's most popular pieces of conventional wisdom — that founder content equals growth. It sparks genuine debate, demonstrates strategic clarity, and attracts founders who want honest counsel over cheerleading.