Most agencies win clients through outdated outreach or expensive paid ads. Remarkly helps you build authority on LinkedIn with smart comments that attract buyers to you — positioning your agency as the obvious choice before they ever request a proposal.
Common challenges for agency owners
Every lead from paid ads costs more than the year before. Your sales team is burning out on cold outreach with 2% response rates. You need a channel that feels natural, scales without destroying profitability, and builds long-term brand equity instead of burning cash monthly.
When prospects don't know you, all agencies look the same on the surface. You end up in price wars with competitors who don't understand your strategy or quality. Building visibility around your POV and approach is how you move from commoditized to category-defining.
You want 5-10 team members active on LinkedIn, but getting people to post consistently is like pulling teeth. Everyone is busy with client work. And the few people who do post aren't getting results, so the effort feels pointless.
CMOs, heads of growth, and marketing directors are on LinkedIn daily. They're engaging with content about strategy, brand, demand gen, and hiring. Your agency could be the authoritative voice in those conversations — but instead, you're invisible while competitors are building relationships.
Purpose-built features for agency owners
Remarkly surfaces posts from your ideal clients — CMOs, marketing directors, growth leaders — based on industry, company size, and content signals. Instead of cold outreach, you're showing up in conversations they're already in, talking about problems your agency solves.
Remarkly creates comments that showcase your agency's methodology, POV, and results without pitching. A CMO reading your comment learns that you think strategically about their challenge — before they ever know you offer services.
Your whole team can use Remarkly with your agency's voice and positioning baked in. Account directors, strategists, and even junior team members can comment authentically in 60 seconds. Consistency at scale is how LinkedIn compounds into actual leads.
See how Remarkly helps agency owners engage
Scenario
A CMO posts about the challenge of proving marketing ROI to the CFO
"The CFOs we talk to don't actually want more dashboards — they want one number: incremental revenue attributed to marketing. The gap between marketing's data and finance's data is where all the politics live. The agencies that win big accounts aren't the ones with the fanciest attribution model — they're the ones who can translate any campaign into the language the CFO cares about. That translation layer is what changes the conversation."
Why it works
Demonstrates that the agency understands the political and financial dynamics of the buyer's world. No pitch, just insight that signals sophisticated revenue thinking. Creates an opening for DMs from CMOs who see someone who gets it.
Scenario
A VP of Marketing posts asking which agencies actually deliver on brand positioning work
"Most agencies claim to do positioning but what they really deliver is messaging language. Real positioning is about the market you choose not to be in and the customer type you're willing to frustrate. We spent six months helping a B2B SaaS client turn down 40% of inbound leads because they weren't the right ICP — their ACV and NRR both went up. That's positioning at work. That's also the type of decision most agencies never get to make because they're too focused on revenue."
Why it works
Demonstrates agency methodology (turning down business to focus), shows outcome thinking (ACV and NRR, not just leads), and implicitly positions the commenter's agency as brave enough to give hard advice. Very attractive to CMOs who want strategic partners, not yes-men.
Scenario
A marketing leader posts about internal team structure and whether to keep everything in-house or hire agencies
"The teams that make this decision well ask: what can we do better in-house, and what would we do better by hiring external expertise? Usually the answer is: keep the strategic layer in-house, hire agencies for production, and that saves you money while letting your team focus on strategy. The worst version is doing strategy internally without the firepower to execute it well, or hiring an agency to execute a strategy you don't fully own. Clear ownership is more important than the in-house vs. external split."
Why it works
Positions the agency as someone who thinks strategically about the prospect's organization, not just trying to win the work. Suggests the commenter has worked with internal teams before and understands their constraints. This builds credibility and trust before any pitch.
Immediate tactics for lead generation
Don't just comment on industry trends — comment on posts from the CMOs and marketing leaders at your dream accounts. In two weeks of targeted comments, you're warmer to those specific prospects than most cold outreach ever gets.
Comments that offer a new way to think about the problem outperform comments that ask for agreement. Position your comment as the thing they didn't know they didn't know — that's what generates the 'who is this?' response.
When a prospect sees that your team is regularly visible in their peer group and industry conversations, it builds authority fast. If your account director is commenting on posts from other CMOs in their space, the prospect sees that too.
Every comment is an opportunity to demonstrate how you think. Over 20-30 comments, a prospect sees your methodology, your values, and your sophistication without ever hearing a pitch — which makes the actual pitch conversation infinitely stronger.
Common questions about Remarkly for agency owners
Cold outreach feels extractive and has low response rates. Paid ads are expensive and disappear when you stop paying. LinkedIn comments build relationship and authority before the prospect knows they need you — and the cost is just time. You're also building SEO and brand equity that compounds.
Yes — with the right positioning and comments. You're not selling in the comments. You're demonstrating that you understand the prospect's business deeply enough that they want to talk to you. Most agency leads from LinkedIn come as DMs, not from prospects clicking a link in a comment.
Start with 2-3 senior people (owner/partners and top account leads). Once you have systems and momentum, expand to 5-8 people. More than that and quality drops, but at 5-8 people commenting consistently, you're building real presence and generating multiple leads per week.
Remarkly doesn't produce spam. The comments are specific, substantive, and focused on the prospect's perspective — not your services. If comments are generic or promotional, they'll feel spammy. Remarkly's output is designed to be the opposite of that.
Most agencies see first inbound interest within 4-6 weeks of consistent commenting. Real pipeline — meaning qualified conversations with decision-makers — typically shows up at 90-120 days. LinkedIn is a compounding channel that pays off over time, not a week.
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